What Is Your Roastinality?

Diverse People. Diverse Coffee Roast Tastes.

Here’s where you can find the J. Brooks coffee that suits your personality. Read about each of our products, and when you find a roast that suits you, visit our online coffees shop.

Light & Easy Coffee Roasts

Are you someone who jumps out of bed, ready for the day, and love that little extra buzz from your first cup of coffee? Or maybe you’re one of those people who always has a cup in one hand while jotting notes and planning meetings with the other. Either way, you should try our light & easy roasts.

Light and easy is for the coffee drinker on the go. As the name suggests, these coffees are our light roasts, and they’re guaranteed to be one of the easiest parts of your day. So, if you’re one of our energetic coffee-lovers who looks for the “perk” in their coffee, visit the light & easy section to find your perfect coffee.

People who like our Light & Easy coffee roast may be:

  • Perky
  • Go-getters
  • Driven
  • Optimistic
  • Morning people

Medium & Smooth Coffee Roasts

The medium folk know who they are. They like a little bit of this, a little bit of that, and they look for variety in their coffee. For the coffee drinker who looks for different tastes, or for the coffee novice who’s just looking to get started, medium and smooth coffees deliver a wide range of tastes without being too acidic or heavy.

Those of us who drink medium & smooth know how to appreciate balance. We’re cool without being arrogant. We get things done, but we’re not pushy. We’re good at getting down to business, and we can be the life of the party. After all, ‘smooth’ isn’t just a flavor– it’s a lifestyle.

Medium & Smooth coffee drinkers may be:

  • Confident
  • Relaxed
  • Casual
  • Personable
  • Newbies
  • Or, of course: Smooth

Dark & Bold Coffee Roasts

There’s no better word than bold to describe those of us who love a dark roast. If you’re familiar with coffee, you’ll know that it’s the dark roasts where you’ll find a hint of chocolate or caramel. So for the dark Roasters, there’s no in between. We love our coffee, and we’ll defend our favorite with tooth and nail.

Dark roasts are for those who aren’t faint of heart. For the deep thinkers. The active doers. The hardcore coffee-lovers. If you’re looking to expand your horizons and experience all of the power coffee has to offer, take a look at our dark & bold section.

Dark & Bold coffee drinkers may be:

  • Philosophical
  • Active
  • Passionate
  • Deep
  • Outspoken
  • Connoisseurs