Coffee Basics

Green Coffee

Coffees from around the world each have distinct flavor characteristics based on several factors such as climate, altitude, specific coffee tree, etc. Because of our strict quality standards, J.Brooks uses only specialty grade Arabica. Green coffee is graded for its quality based on a number of factors that can affect the taste of your coffee.

  • Specialty grade is the highest grade of coffee, awarded to less than 7% of the world’s supply. Also known as “fancy” or “gourmet” coffee, this coffee is the best of the best.
  • Premium grade is the next highest level of quality, comprised of only a few more percent of world supply. While many coffees claim to be “premium,” only a few offer the flavor of a true premium grade coffee.
  • Conventional grade is your average coffee—a vast category that includes a range of coffees that can be graded from good to poor quality.

Since J. Brooks sources only specialty grade coffees, your purchase brings you the optimal flavor in your cup that you deserve.


There are plenty of reasons to fall in love with a particular roast. Generally, roasts are characterized as light, medium, or dark, but different attributes can give the coffee a variety of flavors. Which attributes do you look for in your coffee?

  • Acidity is the fruity aspect of flavor on the palate. Good acidity can be described as bright, tangy, zesty or mellow. Poor acidity is described as sour, muted, flat, or absent.
  • Body is the mouthfeel, the substance felt on the palate. Good body will be creamy, rounded, full, velvety, etc. Poor body is thin, disappointing, or faint.
  • Flavor association is more subjective, but refers to recognizing a hint of certain flavors such as nuts, chocolate, berries, or spices. Flavor is often detected in notes, undertones, or overtones.
  • Aftertaste / Finish describes the impression left on the palate after swallowing. A good finish can be medium or long, indicating the length of time the flavor lingers on the palate. It should also be “clean,” indicating no unpleasant twinges, bitterness, or chalkiness left behind.

Single Origin and Blended Roasts

Single origin coffees are simply coffees from one country of origin (Brasil, Costa Rica, etc.) They can be roasted to any roast level based on that particular bean’s performance. Some perform well at all 3 roast levels, and some only shine at one roast level.

Blends are made of 2 or more coffees that complement each other – they “play well together” – so that the resulting flavor is unique & distinct from the flavor of the individual components.

A single coffee bean contains 850 flavor compounds–this means that each single origin coffee will have a taste unlike any other. In a blend, the possibilities for different flavors are practically endless. No food item in the world boasts so many flavor possibilities in a single unit, and we believe that with so many options, there’s something for everyone. To find out more about specific roasts, visit the What’s Your Roastinality? section of the site, and then head to our Online Store to order your favorite roast.


How do you make sure that perfect flavor stays perfect? Coffee should always be stored airtight at room temperature. Coffee stored in a refrigerator or freezer will dehydrate and go stale.